BigCommerce is a privately held technology company that develops e-commerce software for businesses. The company confirmed that, in partnership with Instagram, it will be enabling support for sales through the social media platform. Instagram’s shopping feature has been in testing for nearly a year now,
The sales platform caters to thousands of different businesses, both big and small, who will now be some of the first companies to have access to Instagram’s feature.
As part of it, brands will be able to tag products within posts with information such as pricing, availability, and descriptions.
Users, on the other hand, will be able to discover, browse and shop any products without needing to leave the app.
If a user chooses to make a purchase, the Instagram app will then redirect the user to the business’s BigCommerce store through the in-app browser.
The benefits of Instagram’s shopping feature, alongside the detailed statistics that a business account offers, is sure to attract a number of users.