Impact of technology in business: Retail Sector


Technology has a positive effect on global business. The Internet makes it possible for people to communicate easily with associates in other countries. E-commerce makes it possible for consumers to purchase almost anything from almost anywhere. Technology makes it possible to telecommunicate, work from virtual offices. Flexible work schedules are popular because so many duties and responsibilities can be accomplished from an employee’s home or while the employee is travelling.


The world of Information technology has become such an important aspect of our lives, and it’s highly doubtful that there will be a return to traditional methods of conducting business. The benefit of technology is efficiency (Small businesses can increase their employees’ productivity through the use of technology. Computer programs and business software usually allow employees to process more information than manual methods). Tech has brought customized programs developed for companies to use such services for functional and technology consultants. These programs can determine the type of solutions necessary to help the business run smoothly and efficiently, Businesses from small businesses to large are capable of providing products and services at a faster, more efficient rate which can result in higher profits.

Many technologies converge in the retail industry and the most interesting is the internet. The impact of technology in retail is considered as the biggest game-changer of all, with the current technologies affecting small, medium and even retail giants. Retailers winning today are those who have created an avenue to accommodate the advancement in technology and imputing it into their operation and logistics. Mobile shoppers use their phones to carry out research, compare prices and shop online. 1 out of 3 consumers uses their smartphones to find out information about a product rather than ask an employee in-store. Hence, mobile marketing should certainly be a part of your marketing strategy. The steps below will help to increase sales.

Customers want things inexpensive and they want them at the moment. E-commerce can compete on price, but not speed up availability and purchase. Nevertheless, technology giants like Amazon, Google and even Uber, are slicing away the advantage from brick-and-mortar stores by piloting same day delivery that provides more threat to physical stores that cater to immediate needs.

Thumps up to Food World Zimbabwe one of the retailers on which we found that offers good and convenient online shopping and cheap delivery services in Zimbabwe. The Retail website is very user-friendly and simple to use and they use various ways of payment including e-transactional services.

The use of Websites represents a low-cost option that consumers can access 24/7 when needing to purchase goods or services. Business owners can also use Internet advertising to reach new markets and customers through carefully placed web banners or ads. Zimbabwe is still lagging behind comparing to our neighbouring South Africa, in South Africa, most major supermarkets offer online shopping. Setting up Free Wi-Fi will make your store compatible with internet users to encourage customers to stay longer and come back more frequently. Enabling Wi-Fi will also encourage customers to share through social media when they are at your store, as well as leave reviews for your business while they are there, creating more interest for their friends and followers to check it out.

Implementing technology can work wonders in boosting your overall sales.


Please enter your comment!
Please enter your name here