VoD growing in Africa

image: africaleadership

Gone are the days when you always wanted to have a Tv and pay a service provider to let you view channels provided, with the introduction of smart gadgets streaming media is changing the face of broadcast where people are turning to streaming video platforms consuming their media and entertainment via their mobile phones. No longer willing to pay for hundreds of TV channels they don’t watch, they’d rather subscribe to Video On-Demand mobile programmes (VOD) when they like. You pay for what you really want to watch at the time you want to watch it.


Just to explain further what VOD is, VOD technology that allows subscribers to view programming in real time or download programs and view them later. The service can be delivered over the Internet to home computers, portable computers, high-end cellular telephone sets and advanced digital media devices. Here are some of the VOD service providers in Africa Multichoice (South Africa, iROKOtv (Nigeria), Buni.tv (Kenya), Wabona (South Africa), Wura.tv (South Africa), Aflix (US & Nigeria), VIDI (South Africa), Zuku Tv (Kenya), Dobox (Nigeria), Airtel Live(Nigeria), StarSat (South Africa), Altech Node (south Africa), AfricaFilms (France). VoD in Africa is expected to have potentially a growth area because the continent does not lack for content (music, Nollywood), only the means for effective distribution


Findings say: The fact that so far 102 mobile operators launched 4G-LTE in 43 countries on the African continent, allowing them to view videos on Smartphones, tablets or PCs; The steady growth in the pay TV segment in Africa since 2010 confirms the appetite for quality content, even though it affects only a small part of the population; And a recent frenzy of cinema attendance, which offers quality films and responds to the desires of a part of the population.

User penetration in the “Video-on-Demand” segment is at 5.0 % in 2017 according to Statista, In Africa, Mid this year (2017) Mobimedia launched Jika Tv, Econet wireless also launched the Kwese Tv Everywhere, These platform provides digital content producers with a hub and some for home locally created content that can now reach the whole African continent and  global audience.

The growth of these platforms is driven by a variety of content, covering topics such as sports news and round-ups, health and fitness, food, inspirational and religious content, children’s content with Cartoon Network, and more. There is also a wide range of educational content ranging from learning channels for pre- and primary-schoolers through to Life Skills for adults. Dstv’s Showmax is taking of the biggest market share for African’s VOD.

“The uptake in the service by operators and consumers has been tremendous, as has the interest from the content providers whom we assist in monetising their content” says MobiMedia Managing Director, Tim Legg (who is also co-Founder and chairman of the Ole! Media Group.

Advantages of VoD over Tradition TV is It is a Convenient and effective, users can subscribe as many videos as there interest without any complications. On demand videos provides a flexibility and user friendly support for best user experiences. VOD lets you stream videos as well irrespective of geographic locations.

VOD revenues in Africa are expected to double from $260 million to $452 by 2021.


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