Twitter, a complicated social media platform?
In this modern world, social media has taken over the reigns as far as communication is concerned. The world today rely on social media for breaking news. It is with such background that many companies and organisations now have social media pages such as Facebook, WhatsApp, Instagram, Twitter to mention but a few, for their day to day operations. Schools, Health Institutions and Churches today also use social media for their businesses. However, among all the most popular used social media platforms, Twitter has been the least used in Zimbabwe despite being on the map for seven years.
According to a survey by Eyetro Digital, many people in the country are not really familiar with Twitter. Comparing it with Whatsapp and Facebook use in the country, the survey showed Twitter is still lagging behind as far as social media use in Zimbabwe is concerned. In Europe and America nowadays Twitter has taken over as the most used social media platform yet back home, it’s only regarded as one for the celebrities and business people. GS.statcounter reported that Twitter has a market share of 5.77% in Zimbabwe. Some people who spoke to Eyetro Digital complained that Twitter is more complicated as compared to other social media platforms.
“I think people are just not used to it and it seems a bit unfriendly so vanhu tend to ignore it as there are better social platforms to use instead. That was my first impression so l ended up deleting my account,” said one reader only identified as Bevan.
“I just uninstalled my twitter account seconds ago because is not user-friendly to me and less informative in short yakadhakwa,” echoed another reader, Brett.
The application is meant not for friends and family but for people you actually want to communicate with. You can follow anyone and anyone can follow you, the social network is full of people with things to say, and you can listen. This made our 3 local Mobile Network Operators introduce a few data plans/bundles for its active users meant for twitter especially Econet wireless zw, some of us don’t even know that or we are just stuck in our old ways.
The question is “why are Zimbabweans slow to embrace such technologies?” someone would stress a point that our MNO broadband rates being charged are too much, of course, they are Zimbabwe is rated to be the 3rd on expensive Internet broadband rates, but isn’t it the same charge on Facebook and WhatsApp, just to clear the air, “The rise in social media has contributed to the increasing data and internet usage. The introduction of social bundles such as WhatsApp and Facebook bundles by operators has driven the popularity and usage of these social networks in the country. WhatsApp and Facebook accounted for 44.2% and 1.8% respectively of the total internet and data usage” 2017- Q2 notes Potraz.
To download Twitter Click Here