Instagram reaches 1 billion monthly users
Last September after surpassing 800 million monthly active users, we knew it was only a matter of time before Instagram would reach that coveted 1 billion mark and today is that day.
Instagram has announced its latest milestone at an event in San Francisco, where it’s also launching IGTV, its new standalone long-form video app more like YouTube and SnapChat.
IGTV gives users the ability to upload videos that are longer than a minute (up to an hour). IGTV will start playing videos when you open up the app, which means you won’t have to search for anything before you find some footage. The app will pull in clips from creators “you love most” and are following in the main Instagram app.
With 1 billion monthly actives, Instagram continues to grow at a tremendous pace since being acquired by Facebook in 2012, when it had just 40 million. If that’s not impressive, then what is?
Instagram now also joins other Facebook-owned Social Apps that have hit that remarkable number of monthly users, in a report by statista of September 2017, Facebook Messenger had (1.3 billion) and WhatsApp (1.5 billion) in December 2017.
And then, of course, there’s Facebook, which is at 2.2 billion and counting. Despite the privacy controversies of late, it’s clear people love facebook products, and Instagram’s insane growth is only one of the many perfect examples of that.
This move shouldn’t come as a surprise, considering that Instagram hasn’t been coy about its plans to become more than just a photo-sharing app. The company launched Stories and live broadcasts in 2016, which have since become two of its most popular features.