Retain More App Users by Following These Steps to Improve UX
If you are an aspiring app developer, there’s a lot of things you should know about the industry. First is that there are nearly 120 billion apps that launch for iOS and Android devices annually. This means that the competition is very stiff. Another thing you should know is that each year, 24% of those apps are uninstalled after being used once.
What does this mean?
The competition may be stiff but app developers aren’t having a tough time going against each other. The real issue they’re having is retaining their users through time. Once those users completely deplete, an app is considered death. One way to keep your users hooked is by improving your app’s User interface or UX. Here are some ways you can do this.
Improving your app’s user experience means helping them understand how to use it. As such, usability is one of the major aspects of improving UX and it encompasses several variables such as the layout of information, design, and more. Ideally, you’d want to help your users understand which actions can be done – which buttons can be tapped, or which menus could be swiped.
To do this, you’ll need to create a Call-To-Action (CTA) or button that is eye-catching. Other than that, you may want to create an initial tutorial phase through which users are guided on how to use the app.
Design and Visuals
Regarding how your app should look, keep in mind that users are more inclined to like an app if it looks simple. First off, avoid bombarding pages with texts and other objects and keep items to a minimum on one page. Make sure that only what’s necessary is what’s present. Users are likely to abandon your app if they are faced with Over-The-Top designs and chunks of text.
You should also streamline the design of the content. This means you should stick to a certain motif. When it comes to games, make sure that the animation style is the same for each character model. Doing so lets users know that your app isn’t a hodgepodge of content from various developers.
If you are creating a shopping app or some sort of a wiki, make sure that the search feature is perfect. By this, we mean that the search bar should be visible, and the results should be accurate. To make it easier, put in tags and keywords on your products or entries so they can be found way easier by the users.
Bugs And Errors
Before you launch your app, make sure to have it undergo a rigorous testing phase. According to data, 21% of users abandon an app is users to get the results they are expecting. This could mean that some buttons aren’t functioning properly, or some menus are improperly labeled.
It goes without saying that by reducing bugs, you’ll also reduce your abandonment. If you’ve already launched your app, be sure to check the comments section of the download page for bug reports. Respond to them immediately and fix the issues as well.
Improving UX also means making users feel and understand that your app is safe. Here are some ways you can improve your website’s security
- Secure your app from the bottom up by encrypting your code with compatible algorithms and API.
- Secure your data and documents behind an encrypted container.
- Employ identification and authentication measures such as OAuth2 and OpenID Connect.
- Conduct penetration tests to see any holes in the code and immediately patch them out.
One Last Thing…
Perhaps the most important part of improving UX is knowing that as a developer, you should be satisfied with it first. You should test your app again and again before launching it out into the open. If you want honest opinions other than your own, ask your friends and family to test the app for you so you can really see which areas need improvement.
App development is a great venture but there are a lot of hurdles that block the path to success. If you want to stay at the top of the game, you’ll need to meet the demands of your users. If you’ve perfected UX on your app, you are most likely to gain more users, and retain them as well.