Apple has announced to launch Apple TV Plus on November 1st.
Speaking at the Apple iPhone 11 Launch in San Cupertino, Tim Cook finally revealed how much Apple’s soon-to-be-released streaming platform, Apple TV Plus will cost, and it’s set to be incredibly cheap.
Apple TV Plus will cost just $4.99 USD per month, and to sweeten the deal even further, you will get a year’s free subscription when you buy an iPhone, iPad, Mac, or Apple TV device.
The subscription is said it can be split between up to six family members, and it reduces to half amount cost of Netflix’s cheapest subscription plan, which stands at $9 USD. For anyone keeping an eye on their monthly outgoings, that lower price could well entice them away from Netflix and onto Apple’s fledgling streaming service.
Though this deal cuts a $4 price enough to lure most people away from the home of streaming hits like Orange Is the New Black, GLOW, Bojack Horseman, and Maniac on Netflix. There’s no doubt that Apple is pouring heaps of resources into its upcoming streaming service, with celebrities as diverse as Oprah Winfrey, Jason Momoa, and Prince Harry associated with Apple TV Plus original shows.
While even these shows may sound fantastic, it does not look like Apple will be able to match sheer the standards offered by Netflix at launch, even if it intends to release new originals every month.
Apple has no comfort TV, there’s also no grouped content, so all the shows everyone loves to watch like Friends will not be available to stream on Apple TV Plus – for comfort-viewing like this, Netflix will likely still reign supreme, or one has to purchase them separately through Apple’s digital download store.
There’s also a gaping film-shaped hole in Apple’s streaming service currently, and while the quality of the films licensed by Netflix has historically been hit-and-miss, Netflix is fast becoming a respected player in the world of film distribution when it comes to its own in-house film productions.
Ever Since Netflix Original Roma took the award for Best Cinematography, Best Director, and Best Foreign Language Film at the Oscars earlier this year, the platform has paved the way for streaming services to find a place at the table amongst the Hollywood elite.
There’s absolutely no reason why Apple can not do this as well, especially with the number of influential directors, producers, and actors it has onboard with Apple TV Plus, but do not count on it happening in the next 12 months.
After all, Apple TV Plus is just getting started, one can not overally lock out Apple’s effort to better streaming, for example, Cook’s primary concern will be gaining a large subscriber base as soon as possible, as the world’s largest streaming platform, Netflix has the luxury of pursuing Oscar success.
Right now, it’s clear Apple TV Plus just can not compete with the huge quail of original and syndicated shows that Netflix has at its own fingertips, and Netflix will likely remain king of the streaming sphere for the next few years at least.
However, Apple TV Plus’ low price point means that it has a better chance of toppling the streaming giant than many would first have thought, even if those odds are pretty slim to start with.