If its online safety you are struggling with did you know that there is an internet search engine that emphasizes protecting searchers’ privacy and avoiding the filter bubble of personalized search results has come to light it is called DuckDuckGo.
This means that compared to Google which follows and doesn’t safely privatizes most of your secrets such as personal, medical and financial information of which with DDG such doesn’t happen.
When you want to keep your searches private from the government and other legal request using DDG is the way to go because DDG does not track any user despite the browsing mode that the user uses.
Every search you make on DDG is never saved hence you’ll have searched over again if you lose the site you were browsing because they are not tied in search history navigation.
Trackers that you may have realized tracking you on Youtube, Gmail, Chrome, Android, Gmaps and all other services that are owned by Google, DDG blocks Google trackers lurking everywhere. Google keeps a record of every search you make thus making it easier for you to be tracked but for private search alternative, I recommend DuckDuckGo.
Google trackers are actually lurking behind the scenes on 75% of the top million websites, giving you a sense of how large this is Facebook is next in line with 25%. It’s an obvious case that any site you land on the Internet has a tracker hiding on it.
Two of them are truly these two search engines are dominating online advertising, by some measures literally making up +74% of all its growth. A key component of how they have managed to do that is through all these hidden trackers.
Google Analytics is a completely free web analytics tool provided by Google that helps you measure your website traffic and gather vital information about your website visitors.
It means the trackers have access of every information you hold secret to your heart, same for the ads themselves, with Google running three of the largest non-search ad networks installed on millions of sites and apps: Adsense, Admob, and DoubleClick.
Do You know those ads that creepily follow you around everywhere? The run through these Google ad networks, where they let advertisers target you through your search history, browsing history, location history and other personal information they collect. They enable advertisers like airlines to charge you different prices based upon your personal information.
As much as the ads are annoying, they are literally designed to manipulate you as they targeting you buy the stuff they are offering, and thus showings an act where Google profiting from your personal information.
DuckDuckGo has expanded beyond their roots in search, to protect you wherever you are browsing from. DuckDuckGo browser extension and mobile app is available and blocks these Google trackers, along with the ones from Facebook and countless other data brokers. It does, even more, to protect you as well like providing smarter encryption.
On Google, you get results that are tailored to what they think you’re likely to click on, based on the data profile they’ve built on you over time from all that tracking I described above hence when searching you are likely to get biased results.
That may appear at first blush to be a good thing, but when most people say they want personalization in a search context they actually want localization. They want local weather and restaurants, which can actually be provided without tracking, like what DuckDuckGo does.
That’s because approximate location info is automatically embedded by your computer in the search request, which can be used to give you local results and immediately throw away without tracking you.
Beyond localization, personalized results are dangerous because to show you results they think you’ll click on, they must filter results they think you’ll skip. That’s why it’s called the Filter Bubble.
So if you have political leanings one way or another, you’re more likely to get results you already agree with and less likely to ever see opposing viewpoints. In the aggregate, this leads to increased echo chambers that are significantly contributing to our increasingly polarized society.
This Filter Bubble is harmful in a search context because you are expecting to see what others are seeing. We’ve done studies has been done where people search for the same topics on Google at the same time and in “Incognito” mode and found they are significantly tailored as three separate results were found from the same search and it varied greatly in respect to the data profile they have on a person.
DuckDuckGo is committed on not putting you in the Filter Bubble as people are not forced into a local country index unless they are explicitly opt-in.
DDG listens to you as there not been complain such those from google such as “. Locked out of your Gmail account? Sorry, we can’t help you. The Knowledge Graph says you’re dead? That’s unfortunate”, such problems are solvable if you are a person of influence whom google recognize.
You are never confined in the ecosystem of DDG as what happens on Google where they bring more and more companies and launches more and more of their own competing services, favoring them over others in their search results. Google Places instead of Yelp, Trip Advisor, etc. Google Products instead of Amazon, Target, etc. They’re in travel, health, and soon jobs; anywhere they can place their hands you can expect them to get into it.
DuckDuckGo is there to help you get to where you want to go as fast as possible and protect you as much as we can in that process. It has a built-in feature called bangs that enable you to search other sites directly, completely skipping DuckDuckGo, Let’s say you know you want to go to the Wikipedia article for ducks. You can just search for “!w duck” and you, ll be taken there directly.
The ! tells DuckDuckGo you want to use a bang shortcut, and the w is an abbreviation for Wikipedia. You can use the full name, though there are a lot of shortcuts such as !q for Quora, !a for Amazon, !r for Reddit, etc. There are literally thousands of sites that this feature works with, and so most sites you think of will probably work.
If you routinely search a particular site, like Stack Overflow for coding answers or Baseball-Reference for stats or All Recipes for something to make, you can just go right there.
If DuckDuckGo is your default search engine, you can just type this right into your browser’s address bar, and skip loading the search engine you, ll be routed to the right place.
Ads are very few as they are their non-tracking ads, based only on search keywords and not on a personal profile or search history.
With DDG you can search anything freely, this is so because when people know they are being watched, they change their behavior. It’s a well-documented behavior called the chilling effect, and it happens on Google. For example, an MIT study showed that people started doing fewer health searches on Google after the Snowden revelations, fearing that their personal ailments might get out.