Betting has always been sort of a fringe activity, very popular but somewhat in the shadows. Online betting and casino games are no different, really, in that they’re extraordinarily well-liked by untold millions around the world, but don’t really get the attention of, say, a major tech or gaming industry.
The idea we’re exploring here is that this could in fact change. Some recent and ongoing developments are bringing more credibility to the betting world, which could, in turn, make it more mainstream. And this, combined with a fair amount of innovation that takes place in this world, could actually lead to its becoming a more recognized segment of the tech industry.
Here are a few of the developments and ideas that could bring about this change over time.
No longer just for cryptocurrencies, blockchain technology is on its way to changing how we use the internet. It used to be that only bitcoin and other digital currencies used blockchain technology (which basically means an unchangeable record of data stored on clusters of computers), with bitcoin having in fact been tied to the tech’s invention. Yet other internet-based services and activities have begun to see the value of a democratic, decentralized type of security like blockchain as well. We’re seeing a steadily growing list of blockchain applications these days, and one that’s just starting to get some buzz is usage in the betting business. Blockchain tech tied to betting sites can keep transactions safe and make them more immediate – both of which will be significant as betting becomes more mainstream and relevant. In short, we could see betting and gaming sites being among the true leaders in blockchain advancement.
With betting spreading in the U.S., a number of changes are being made, and one significant one is that major leagues and organizations are getting directly involved. For instance, the NBA and its commissioner Adam Silver were instrumental in supporting progressive betting legislation. Betting odds for the NFL are already being offered by established firms, but there are some hints that the league itself could engineer betting services as well. And the idea here is that with massive leagues very careful about their own reputations getting involved, heightened security and privacy practices will bee necessary. Out of pure necessity, the leagues may fund sweeping and significant upgrades in security, setting new standards for betting, if not digital payments more broadly.
Artificial Intelligence’s Increasing Accuracy
With AI becoming more intelligent and better able to adapt every day, we could see a fairly significant amount of adoption in betting and gaming businesses. This will mean some fairly fun, on-the-surface changes in gaming. For instance, we’ve already seen that AI can beat humans in poker, and this particular game has already proven to be an interesting area for experimentation with the technology. But what about on the betting front? Simply put, AI is poised to significantly improve how betting platforms can conduct analysis, and thus make the odds they offer more accurate (and tougher to take advantage of). Given that this is to the benefit of the companies, it’s reasonable to expect the vast online betting industry to become something of innovation and proving grounds for AI.
Over time, betting sites will continue to evolve in the mobile front as well. They are already becoming more mobile-friendly, but in the years ahead, the need to be even more tech-savvy will also keep growing. Customers and users won’t settle for an app that’s anything but easy to navigate, and beyond that, they’ll likely gravitate toward the most tech-forward options. This will lead betting sites that don’t just want to blend in to up the ante (so to speak) and embrace the newest and most impressive mobile tech. The clearest examples on the horizon are AR and VR tech, which are poised to revolutionize mobile engagement. Don’t be surprised if here, too, betting businesses become some of the leaders in pushing and trying out new concepts.