Today, Facebook launched an app called Viewpoints, a new market research app that rewards people for participating in surveys, tasks, and research. The Social Media giant believes that its the best way to make products better is to get insights directly from people who use them.
Here’s How it Works:
Once you set up a Facebook Viewpoints account, you’ll be invited to join programs. Before each program, we’ll explain what information will be collected, how it will be used and how many points you’ll receive for completing the program. Viewpoints Wll let you know how many points you need in order to receive a payment, and every time you reach that amount of points, you’ll receive a payment sent directly to your PayPal account.
The First Program: Well-Being Survey
Facebook wants to better understand how the use of social media can impact people’s well-being, that’s why they have launched the Well-Being Survey. Information from this survey will help them build better products that aim to limit the negative impacts of social media and enhance the benefits.
“When you join Facebook Viewpoints, we’ll ask for information like your name, email address, country of residence, date of birth and gender. We may ask you to share additional information, like your location, to qualify you for individual programs.” said Facebook.
“Before you begin any program, we’ll let you know how the information you provide through that program will be used.”
“We won’t sell your information from this app to third parties. We also won’t publicly share your Facebook Viewpoints activity on Facebook or on other accounts you’ve linked without your permission. And you can end your participation at any time.”
The Facebook Viewpoints app is currently open to anyone 18 and older, and every program will have its own eligibility criteria. At this time, Facebook Viewpoints is only available to people in the US who have Facebook accounts, but we look forward to providing additional ways for people to register and expanding to more countries next year.