Samsung Becomes the Best Selling Brand in Africa of 2019


According to Counterpoint Research’s Market Pulse, Samsung smartphones proved to be the best selling phones in the continent with Galaxy A10, A2 Core, A50, A20, and A10s recording an increase in their sales.

The iPhone 11 raced to become the second-best-selling model globally for 2019 despite it being launched in September.  The first iPhone with multiple cameras was launched at a lower price than its predecessor. This also indicates the impact of the new iPhone series during the all-important holiday season in Q4. Out of the top ten models, Apple captured six places with iPhone XR being the top-selling model globally in 2019, capturing a 3% market share.


Apple is followed by Samsung with three models, all from its A series, among the top 10. The mid-range A series with features like OLED display, multiple cameras, in-display fingerprint sensor, coupled with the brand power of Samsung created an excellent value proposition for buyers. The revamp of A series has paved the way for a successful mid-tier strategy for Samsung.

Huawei the second-largest player in the global smartphone sales, had no models in the top 10 Globally. The company, which has concentrated its efforts in China after the trade ban was imposed, had its Huawei P30 in the top five models in China.

Middle East and Africa (MEA)

Top 10 models alone captured approximately 15% of the global smartphone sales. 5G still contributed to only 1% sales in 2019 hence, there were no 5G models among the top 10. However, this might change in 2020, as the networks roll out, Apple launches its 5G iPhones and 5G devices enter lower price tiers.


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