The Best SEO Tools in 2020


What Is Search Engine Optimization?

SEO is the “Organic search” pertains to how visitors arrive at your website from running a search query (most notably Google, which has 90% of the search market according to Stat Counter. Whatever products or services are, appearing as close to the top of search results for your specific business has become a critical objective for most companies.

Google continuously refines and refreshes, and to the chagrin of other search engine optimization (SEO) managers, it revises its search algorithms. They also employ new techniques and technologies, including artificial intelligence (AI) to weed out low value, poorly created pages. It brings about monumental challenges in maintaining an effective SEO strategy and suitable search results. We have looked at the best tools to let you optimize your website’s placement within search rankings.


SEO Strategies

The emphasis on tools, meaning plural, is vital because there’s no one magical way to plop your website atop every single search results page, at least not organically, though there are best practices to do so. If you want to buy a paid search ad spot, then Google AdWords will happily take your money.

It will certainly put your website at the top of Google’s search results but always with an indicator that yours is a paid position. To win the most valuable and customer-trusted organic search spots you must have a balanced and comprehensive SEO strategy in place.

You can break it down into three primary categories: ad hoc keyword research, ongoing search position monitoring, and crawling, which is when Google bots search through sites to determine which pages to index. In this roundup, we’ll explain what each of those categories means for your business, the types of platforms and tools you can use to cover all of your SEO bases, and what to look for when investing in those tools

The Best SEO Tool for Beginners: SEMrush

If you are a newbie in the SEO thing, I highly recommend that you go with SEMrush. Compared to the other “SEO workhorse” tools, it is by far the easiest to use. Ahrefs is a learning curve tool, and Moz has always been so complicated to handle. You cannot understand where to find anything at all.

SEMrush’s rank tracking reports are also one of the best in the industry currently. You only need to check the reports every morning. Within no time, I feel like I’m in complete control of what is going on. All the other tools spread things out all over. The reports coddle you too much and do not have enough density. SEMrush has the perfect balance of usability and depth with its reporting.

You will have everything you require without being overwhelmed.

SEMrush has all the essential parts of an SEO workhorse link analysis, competitive analysis, and keyword research. They are all good enough to hold their own against the other SEO tool workhorses.


Best SEO Tool for Advanced Folks: Ahrefs

If you are more comfortable with all this SEO stuff and want a tool to flex your skills, go for Ahrefs.They are the “new” SEO kid on the block, and I have to admit, the tool has lots of depth to it. Every time I log in, you find a hidden feature or report that can irk you.

That is also one of the weaknesses; I’m still discovering new features I had no idea existed. Ahrefs do not hinder you from exploring at all. For an SEO expert, it is quite liberating. The tool is denser than granite. But I’ve seen SEO beginners try to get their heads around it, and they struggle. After fumbling around for a while, they give up and stop using it altogether.

Ahrefs Google-algorithm underpins most of what makes the current world extensive web work the way it does. Understanding backlinks, allows website owners and publishers to understand what link opportunities they might be missing out. Then came Ahrefs, arguably one of the most powerful players currently.

It is perfect if you know exactly what you want what you are doing and are determined to get it. On a specific feature, I prefer the link analysis in Ahrefs over other tools. So, if you are planning on doing a lot of link building, it is worth getting through the learning curve and get the hang of everything.

 The Best SEO Plugin for WordPress: Yoast

There are probably lots of SEO plugins for WordPress. Only one of them matters that is Yoast.

I consider it a necessary plugin on any WordPress site. It automates several of SEO tasks and makes stuff like meta titles and the descriptions super easy to update.

Do not hesitate about deciding to install Yoast I install Yoast and move on. You can just use the free version of Yoast; there is no reason at all to upgrade.

The Best SEO Crawling Tool: Screaming Frog SEO Spider

There is one type of SEO task that the leading SEO tools struggle with that is crawling and auditing huge sites. If you have a site with thousands of URLs, there is just no way to go through the website on your own. And the audit tools in Ahrefs, SEMrush, and Moz are quite essential.

For a massive site that needs considerable auditing, a dedicated crawling tool makes the work can be manageable. The whole UI and all the workflows are built around having to manage lots of pages all at once. There is no extra clicking or the back and forth. And the tool automates as well as of the process as possible.

You will automatically get all the missing meta descriptions, broken links, bad redirects, and duplicate content on your website. Screaming Frog SEO Spider is the preferred website crawler. It has been around the block the longest and has website crawling dialed. The only people I know who prefer to have long-term subscriptions are SEO consultants who do multiple audits every month for their clients.

 The Best Outreach Tool: Pitchbox

Remember the times when you could get away with not doing any link building in SEO. That is how we built the KISS metrics marketing blog to over 700,000 visitors monthly. We just posted lots of great content over eight years. Nowadays, that is not nearly enough. SEO has just gotten way too competitive. The rule is that if you are not willing to do outreach for link building, you should not be focusing on SEO for traffic as it going to be counterproductive. There is a need for you to find another strategy to grow your business.

The bunch of outreach projects done out of Gmail and Google Sheet. It is such a pain, especially when a team is involved. Keeping track of who contacted who, updating the last seen status, remembering to send the follow-ups, coordinating and updating the templates, it is all a massive painstaking process that eats up way too much time. And the outreach is already painful enough, no reason to make it any harder.

These days, you can always use an outreach tool when you are link building. I do not even consider the option of skipping it. An excellent outreach tool automates the majority of the outreach. It is a game-changer. It was never considered a favorite those days it people din to embrace outreach at all now people don’t mind it. Our favorite tool for outreach is Pitchbox. It’ll find contacts for you, automate email follow-ups, and keep track of all your outreach contacts. Seriously, use it.


Search Engine Optimization(SEO) developed as an extension to web accessibility and is a content writer’s go-to tool. Go ahead and equip yourself with the favorite choice and leave us your reviews on the comment box down below.


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