Social Media platforms have promoted the e-commerce since the lockdown has started because of the global pandemic of COVID-19, the shops are physically closed but the businesses are well functioning online through different social media platforms like Facebook, Instagram Twitter and WhatsApp.
E-commerce and the social media are intertwined, companies and organizations are running their businesses online, they are advertising their products and services to their clients and customers via different social media platforms like Facebook, Instagram and Twitter. Groups are being created on these platforms for brand marketing. From the results of 2020, second quarter, Mark Zuckerberg announced that, more than 3.1 billion people using Facebook services every month to stay connected which simplifies social media as a huge marketing place, where companies and individuals present themselves to the customers online for almost every minute throughout the year.
Most companies have introduced seamlessly integrated e-commerce stores, operating on social media pages and websites that load quickly and deliver products to the customers. With the assistance of professional e-commerce designers, people can boost their businesses, since most customers want instant gratification, they can quickly purchase what they have seen on a social media platform without having deep thoughts on the advertised products and with so much confidence. Facebook also recorded more than 9 million active advertisers across their services as many shifted their businesses online, according to the 2020 second-quarter results.
Social media and e-commerce will boost Search Engine Optimization (SEO)naturally. The comment section, likes and sharing of the content will contribute much on boosting businesses and build the brand as well as bump up the search engine results pages. While being on social media alone won’t work wonders for the SEO, it is still a part of the bigger picture.SEO rankings will increase if people share a lot of good things from the social media pages and website. Higher rankings represent more people who find more about the company or business and eventually more sales are made.
It’s very easy for Businesses owners or the company’s management to cooperate with their customers via social media platforms. Communication is the best way to accelerate e-commerce goals, having enough time to view followers comments and respond to their questions will help to grow the digital market. Social media engagement has been proven to aid customer retention by several studies and surveys. These platforms have proven their worth and delivered huge ROIs time and time again for companies of all shape and size.
Social media platforms have proven to be the best promoters of e-commerce as people are engaging in online business as their market place where they get access to the services by a single click. However social media has the power to make or break business reputations, therefore business owners should always maintain a good reputation to boost their business.