Over the years, mobile devices have steadily become an integral part of our lives and are now used to keep us connected to the internet at all times. However, this was not always the case some decades ago. There was a time when mobile phones were used for phone calls only. Everything we needed to do online had to be done on a desktop computer or a laptop.
Now, we can shop, check emails, go on social media, make online calls, play video games, and do so much more with just our smartphones and tablets. Because we’re so dependent on our mobile devices and use them for virtually every activity online, designing a mobile-friendly website has become more than essential for business owners.
Discussed below are some of the most important benefits of optimizing a website for mobile devices.
Did you know that Google accounts for 91.75% of the global search engine market share and that 61% of Google’s organic search traffic comes from mobile? Even Facebook, one of the most popular social media platforms, is accessed by 66.83% of people via mobile phones.
Google’s algorithm is programmed to display mobile-friendly websites first in the search engine result pages (SERPs). Hence, if you wish to stand any chance of having your website accessed through the largest search engine in the world, you need to optimize for mobile.
Decreased Average Load Time of a Website
The longer it takes for a website to load, the more visitors you lose. A website that’s not optimized for mobile will take longer to load on mobile devices, and its content will not be easily accessible to customers. This further decreases your chances of retaining your site visitors. With over half of all internet traffic coming from mobile, it’s essential to optimize for mobile to decrease load time and improve user engagement.
Increased Time Users Spend on Your Website
Did you know that 5 billion people worldwide own smartphones? Nowadays, people spend 143 minutes per day browsing the internet on their mobile phones.
While the time spent on desktop computers has continued to decline in the last decade, the time spent on mobile has steadily increased. By 2021, the average time spent on mobile is expected to reach 155 minutes a day. Having a website optimized for mobile will ensure that your customers have easy access to your content. No matter if they seek information about your services and products or want to make a purchase, easy access to your website on mobile devices will ensure that your customers interact more with your brand.
Portability and Connectivity
Customers love convenience, and mobile devices provide just enough of it to enable anyone from anywhere in the world to access the internet within seconds. You could be in your bathtub, on a train, in a coffee shop, or even walking through a desert somewhere in Africa and still be connected through a mobile device. This sort of connectivity ensures that brands optimizing for mobile will continue to remain relevant in the mainstream market.
As pointed out above, a mobile-friendly website will ensure more customers and sales. Businesses that don’t optimize for mobile will soon fall behind their competition and become virtually invisible.