Most people struggle to answer the question as to whether they need a website for their business or not. They spend time trying to determine if having a website for their business can add value or not.
If you have a business operating in Zimbabwe, the question of whether your business needs a website can be approached differently from people in other countries. The primary reason for that being, the majority of people in Zimbabwe are in the habit of buying Social Media Bundles, and therefore they do not normally surf the internet.
Because of this, most businesses in Zimbabwe now consider having a website a luxury that’s not essential. However, taking a closer look at this can enlighten you to see things differently. In this article, I am going to give you just five good reasons why your Zimbabwean-based small business venture seriously needs a website.
1. Having A Website Gives You Instant Credibility.
Having a professionally designed website and using branded emails adds a certain level of professionalism to your business, compared to a company that only engages its customers through social media while using a personal Gmail or Yahoo email for business communication. As a matter of fact, most customers at this age first do a background check on the internet to verify if your company is reputable or not. By now, consumers expect companies to have an online presence (including a website) and will consider a company that DOESN’T have one as less professional.
2. Your Website Can Attract New Customers.
Research has shown that, worldwide, 81% of people research a business or service online prior to making a purchase decision. If you don’t have a website, you have no chance of capturing a share of this market.
Your website can be available 24/7/365 even when you’re not. A website acts as your “always-on” business advocate during and outside of office hours.
A well-optimized website can help your business rank well for a variety of search terms and attract a steady stream of new customers. There are several free SEO tools that make it easy to optimize your website without any prior training.
3. You Can Clearly Showcase Your Products And Services
Online sales were on the rise even before COVID-19 kept everyone stuck at home. And these trends are expected to continue after businesses reopen to customers. So even if you don’t think of yourself as an “e-commerce” business, you can still use an online store to benefit your offline business. It can help supplement your income when you’re closed in-person, and also attract new customers who will now be able to find your services and products via Google and other search engines.
You can show potential customers what they’ll get when they work with you by displaying high-quality photography on your website.
You can also use your website design, along with the featured images, to give people a sense of what it feels like to enter your physical location.
Another thing you can do is publish important information about your products and services on your website to make sure you’re attracting the right customers.
4. You Need To Answer Basic Questions Quickly And Display Your Best Reviews And Testimonials Prominently On Your Website
People visit your website when they want to know something or do something. They also expect immediate gratification, which means visitors should be able to answer three questions within three seconds of landing on your website:
- Who are you?
- What do you do/offer?
- How do I contact you?
We live in an age of NOW, where consumers want the information they seek immediately—meaning your company’s website should answer each of the questions above without the user needing to scroll down the page at all.
Displaying your best reviews and/or testimonials prominently on your website is a great way to establish social proof. This might come in the form of personal customer testimonials
If your business has appeared in articles from newspapers or popular local blogs, you can also feature those
5. A Website Is More Affordable Than Traditional Advertising
Many small businesses who don’t have a website still rely on Yellow Page ads or traditional advertising to get their name out there. But is purchasing an ad in ever-shrinking and increasingly expensive directory the best use of funds, especially if you’re trying to cut business costs? Websites cost much less than they have in the past and give you a wider reach than regular advertising.