Artificial Intelligence (AI) has become an integral part of everyday life, impacting everything from how we park to how we write emails. The value of AI in business is growing exponentially, and this technology is transforming customer experience in ways users may not realize.
Those friendly chatbots that ask how they can help us as soon as we open a site are the perfect example of AI in customer service. They’ve evolved well beyond one-word replies and can now coach users through company policies, registrations, and more. They’re also much smarter in how they analyze our texts to recognize user problems and determine a solution or pass the communication on to a human representative.
AI technology is smoothing the friction in customer service and providing immediate assistance for users, but they also have huge benefits for brands. Not only do they save time and money, but they’re collecting valuable consumer behavior data as they work. This helps improve the AI itself, as well as provide valuable user insights for the company themselves.
Learn more about how AI is improving customer experience and becoming a must for competitive businesses below:
Author Bio | Briana Marvell
Briana is a content creator from Austin who enjoys writing on finance and business topics. When she’s not at her desk, you can find her hiking with her dog, Miko, or enjoying a good book.