Nothing feels better than watching your company grow, especially when it’s fast. Rapid growth doesn’t just come out of nowhere, though. You’ve got to put in a lot of effort. And, you’ll need to use the right tools. Here are a couple of things anyone looking to scale should use.
1. Customer Relationship Manager Software
Scaling a business strategy means you’ll be interacting with a lot more customers. Sure, you might’ve been able to keep track of all of them before. But, after scaling, that’s not going to be possible. Fortunately, CRM software was designed with just this in mind. It’ll automate many of your customer relations processes. That way, you won’t have to rely on your memory alone.
2. Enterprise Resource Planning Software
Another aspect of your business that gets tougher is resource planning. The larger your business, the more resources you’ll be using. Using them wastefully is just going to drain your pockets. At some point, you might even go into the red.
That’s not necessary, though. Just implement some ERP software. It’ll keep track of what you’re using and how much. Then, you can monitor your business’s efficiency much more easily.
3. Cloud-Based Infrastructure
Hosting your website at home could’ve been possible when you were first starting. Over time, you’ll outgrow your servers. Eventually, you’ll need to buy new ones. However, that could become cost-prohibitive.
Using a cloud-based server would make scaling a lot simpler. When you need more servers, they’ll provide them at a moment’s notice. That way, growth won’t cause problems to your IT infrastructure.
4. Chatbot Customer Support
When you’ve got a ton of customers, customer support becomes even more important. Helping them all could become more than you can handle alone, though. You could try to hire a whole team to take care of the job.
But, that’s a lot more expensive than you’d think. Instead, we’d recommend using a chatbot support system. Customers can handle most of their issues by speaking with a chatbot. And, if they need more help, you’ll still be able to speak with them.
5. Automated Email Lists
How often do you reach out to your customers directly? If you’re not doing it frequently, then you should start. Sending them an email once a month sounds like it wouldn’t be a lot of work. But, it becomes insurmountable once you’ve got a certain amount of them.
Using an automated mailing list would eliminate that problem, though. So, we’d recommend setting one up as soon as possible. You’ll be shocked at how much it improves your customer retention.
6. Google Analytics
Analytics is one of the most versatile platforms for online businesses. You’ll be able to see how your customers are finding you. Then, you can optimize your website to attract even more of them. Why are people searching for your business?
If you can’t answer that question, then you’ve got to start using Google Analytics. Optimizing your SEO could be one of the best things you’ve ever done for your business. Tweaking a few aspects of your website could make you become more profitable than ever. Plus, it’s not as hard as you’d think.
7. Website UX Designers
Finally, you’ve got to have an attractive design on your website. Back in the day, it didn’t really matter how your website looked. Pretty much everyone was just getting used to the internet. Now, there’s so much competition even aesthetics can make or break a company. You could learn how to design a website using a UX designer. Or, you could at least hire someone else who understands web design. Either way, you’re not going to make it far without an attractive UX on your site.
Using Technology to Scale Your Business
Building a business and scaling one are two different things. You could be great at building businesses. But, that doesn’t mean you’ll know how to scale them. Scaling a business means you’ve got to rely on other people. And, you’ll need to learn how to use new technologies to be effective. Start by learning how to use the ones we’ve listed. But, don’t stop there. Keep learning every day, and you’ll notice the results in no time.
