Beginner’s Guide to Starting a YouTube Channel

YouTube continues to dominate as a major power player in the world of Web 2.0. Owned by Google, YouTube directly benefits as a major search engine resource for anyone looking for information on a specific topic. If you’d like to start a YouTube channel of your own, don’t be intimidated by the number of channels that exist. There’s room for everyone. As a beginner, consider the first few steps to starting a YouTube channel.

1. Securing a Name

You can always opt to use your government name as the name of your channel. However, if you want to specialize in a certain topic, you can also craft a name around it. Consider a name that won’t sound dated in a few years. Think of a name that’s evergreen so that you don’t have to rebrand or start a new channel in the future.

2. Content Development Process

Know what you’re passionate about. Consider the type of content you’d like to produce. If you’re struggling to come up with content ideas, chances are you’ll need to reconsider whether YouTube is the appropriate outlet to consider. You can curate content around trends if you’d like. However, if you know the lane you’d like to explore, it’ll be much easier to authentically and organically curate content that your particular audience will love. Develop a content schedule where you plan out when you’re going to record the content, when you’ll edit it, and when you’ll publish it. Consider factors like marketing as well. Using social media platforms to push your new content helps you establish your brand in your immediate community as well.

3. Recording Equipment

When you’re first starting your channel, it’s okay if you don’t have the best DSLR camera. Honestly, most smartphones come equipped with excellent cameras. By using a smartphone tripod and a ring light, you can create excellent videos. Take advantage of editing equipment and software that can help you elevate the look of your content. If you’re not in love with the background of your shooting area, use a video background remover in order to develop a polished look.

If you don’t have an eye for graphic design, use online editing software with graphic design templates. Graphic design skills matter when it’s time to prepare an attractive thumbnail. Your video thumbnail tends to be your audience’s first impression of you. Make sure it looks professional. The thumbnail trends tend to change as time progresses. Pay attention to the trends in order to make sure your videos appear relevant.

4. Understanding SEO

Search engine optimization (SEO) is incredibly essential if you want your viewers to find your content. Once you’ve uploaded a new video, you’ll have the opportunity to add keywords to the video before you hit the publish button. You can even add long-tail keywords into the title when you’re ready to publish it. If your video is all about how to crochet a sweater, it’s important to think about the words people would type into the search bar in order to find that content. Using Google Keywords and other programs will help you to get clear about the right order of words to use in order to drive traffic to your videos.

5. Consistent Efforts

Consistency is one of the most important facets to consider when you’re on a platform like YouTube. The algorithms tend to reward content creators who consistently learn how to curate captivating content that attracts lots of viewers. Whether you’re developing a how-to channel in the world of electronics or a visual podcast for soft rock music lovers, be sure to remain consistent regarding the days you post, the times you post, and the frequency of your posts. Even if you post a new video each Monday of the week, you’ll get a lot farther than if you try to post three videos only to disappear after a month.

Closing Remark

As you work to build your own YouTube channel, recognize that you won’t know everything at first. A lot of lessons require you to make progress in order for you to learn them. As you make mistakes and learn from those mistakes, your content will naturally evolve and improve. Be open to the journey of learning how to level up your progress on YouTube, and you’ll succeed on your own terms.