What Is Text Message Marketing and Why Does It Matter?

People today are inundated with social signals from their networks of friends, family, colleagues, and corporations. Many people turn off email and social media notifications to avoid these distractions. Real-time advertising requires the use of text messages. A legal and well-structured SMS campaign that depends on text message advertising to reach current consumers must do it in a way that leaves a trail of valuable, trackable leads.

What Is Text Message Marketing

As a powerful and time-efficient method of communication, text messages are becoming increasingly common. High SMS engagement levels make text message advertising an efficient tool for businesses to interact with consumers and prospects. Countless people around the world utilize text messaging. By placing text messages on users’ mobile device lock screens, marketers may get personal with their target audiences.

The reason why SMS advertising is so effective is straightforward: consumers never ignore their texts. They don’t get blocked by spam detection, lost in the shuffle of an inbox, or stolen from a mailbox. Therefore, the staggering numbers. 98% of SMS are viewed, and 90% are read in 3 minutes, according to a study. In addition, most customers (68%) report checking their messages multiple times daily.

Below are some of the reasons that text messaging marketing matters to many businesses:

Trust Building Through Opt-In Requirements

SMS marketing has a lot of backers in the marketing world because it is consent-based. This means you can only start sending messages to customers with their permission.

Exactly why is that a decent thing to do? Because it shows interest in what you have to say and confidence in your proposition. Having their trust in you is a huge compliment.

Better Flexibility to Your Customer and Business

You can do whatever you can imagine with SMS marketing. Text messages can be integrated into other sections of your business, such as order status updates and customer monitoring data, in addition to marketing and sales notifications.

Another option is to send them an email regarding their service request, which they may use to view from any device at any time. A chatbot could be programmed to answer consumers’ text messages sent to your support line.

Cost-Effective and Easily Scalable

In contrast to pay-per-click and other pricey forms of advertising, you won’t have to compete with anybody else while sending a text message. Worrying that your text messages won’t be sent to their intended recipients is unnecessary. Sending an SMS message is cheap and doesn’t require a substantial financial investment.

As your company and user base expands, you should increase the frequency and volume of your text message advertising campaigns and allocate more of your advertising costs toward this medium.

Solid Segmentation

Many modern advertising functions, like an upgraded version of a street vendor yelling about wares. A thousand people could hear the street vendor, but only a few would genuinely be interested in purchasing their wares.

In contrast, the opposite is true with SMS advertising. It’s like having passers-by approach you in the street and ask questions about your goods. First, you identify those demands and explain how your goods can fulfill them.

Customers’ identities and past interactions with your organization can be used in SMS marketing to drive them to tailored landing pages and promotions.

Excellent KPIs

And the cherry on top of all these incredible advantages is the unusually high key performance indicators. Finding an SMS API provider for text message advertising yields 98% success chances as opposed to emails which deliver only 20%.

To be successful with other forms of advertising, a 5% CTR is considered a success. A 19% CTR is reported as the norm for text message promotion by SMS Comparison.

User Reaction to Text Message Marketing

When subscribers receive an SMS notification, they can take advantage of the deal by doing whatever is specified in the message, such as visiting a restaurant to use a coupon for a free appetizer or visiting a website to take advantage of a sale.

While these are positive consumer responses, brands shouldn’t get complacent because subscribers could always choose to stop receiving text messages at a specific phone number.

The ability to unsubscribe from short messaging marketing by simply answering with a keyword like “UNSUBSCRIBE” or “STOP” is essential for maintaining consumer satisfaction and preventing unwanted messages.

Transactional Vs. Promotional Text Messaging Marketing

You should respond with a transactional message when a customer interacts with your company or uses your service. Shipping updates, invoices, and replies to customer-initiated help messages are all examples. After you use an app to order supper, the driver may send you SMS messages when the food has been delivered. Order status notifications are an integral aspect of the purchase process.

Promotions are disseminated by promotional messaging. The most common type of such message is advertising a sale or discount, typically through text message. However, promotional communications can also include company news unrelated to a customer’s purchase or services, such as a change in location, expanded hours, or a special event for loyal customers.

The good news is that you can develop an advertising campaign for any promotional messaging form using SMS. When unsure of the tone of your message, it’s preferable to stick to established advertising norms.

Bulk Vs. SMS Marketing

Sending out many SMS messages at once is known as “bulk messaging,” and it may be done to any number of mobile devices. Email is a less intimate method of communication because it is often sent as one-way blasts.

Even if the intention is marketing, sending communications to people who haven’t consented to receive them may violate local law. In contrast, short messaging service (SMS) marketing entails using SMS to disseminate promotional messages or transactional to target audiences. All efforts must be made to cater to each client uniquely.

The focus of this manual will be on text message advertising. We’ll review strategies for turning bulk text messages into engaging, individual exchanges that spark replies and foster deeper relationships.


Using a short message service (SMS) to communicate with customers can set you apart from the competition. Customers who want to be texted updates, promotions, coupons and reminders about upcoming events can also be won over.

You may increase the size of your email list with the help of texting marketing by giving clients fast access to discounts and other incentives. You can use your contacts list to send promotional SMS and add additional customers.